I’m a New York City-based photographer and director. I’m also Swedish, which means it’s in my nature to downplay my accomplishments, so I’ll keep this short: My work is about people and the spaces where they live and work.

Whether I’m working with a celebrity, an entrepreneur, or regular folks, my goal is to capture someone being themselves, doing what they love, in a place that matters. My clients trust me to take on challenging and aspirational projects.

When I’m not taking photographs, or correcting my wife’s pronunciation of IKEA furniture, I direct videos with my production company, Visual Structures, and work on my personal projects. My recent clients include BMW, Condé Nast Traveler, Facebook, Fortune, GANT, Hyatt, Lo & Sons, New York Magazine, Pentagram, Porter Airlines, the U.S Army (McCann New York), Volvo, and Wired (UK).