I’m a New York City-based photographer and director. I’m also born and raised in Sweden, which means it’s in my nature to downplay any accomplishments, so I’ll keep this short: My work is about people and the spaces where they live and work.

Whether I’m working with a celebrity, an entrepreneur, or regular folks, my goal is to capture someone being themselves, doing what they love, in a place that matters.

My clients trust me to take on challenging and aspirational projects. When I’m not taking photographs, or helping my wife to pronounce IKEA furniture correctly, I run a small creative agency at the intersection of Photography, Technology and Behavior.

My recent clients include BMW, Monocle, Facebook, U.S Army, Hyatt, Comcast, CenturyLink, Lo & Sons, New York Magazine, Pentagram, Porter Airlines, Volvo, and Wired (UK).