For the past two years I’ve been developing an anti-social media app called minutiae. The project is in some ways a continuation of my earlier book project Suburbia Gone Wild as it focus on the ordinary moments that we all experience in our everyday lives regardless of nationality, religion or class.
In the age of Instagram and Snapchat, this project can perhaps be best described as a way of documenting moments that we usually wouldn’t consider “share-worthy” enough -- which happens to be all the repetitive and mundane moments that really are our lives.
For me, a photographer who works on topics like social structures and behavior and often is just a temporary “visitor” to places or cultures, minutiae offers a unique opportunity to experience the nuances in people's daily routines in ways otherwise not possible.
The minutiae project - which Monocle magazine's Rob Bound called "the best thing I heard about in forever started in 2014, when I became a member of The New Museum’s incubator program, New Inc. There I met the artist and scientist Daniel J Wilson; we began sketching on an idea that focused on the nuances of Big Data which later transformed into an anti-social media app -.
For participants who wish to have all their own images taken with the app in physical form we've created a 2880 page book that's available in a limited edition of 100 copies.
minutiae has been built by super app developer studio UsTwo Nordics who among other apps created Rando and Monument Valley.
minutiae is available for download in the App Store.