photography
Shooting a national advertising campaign aimed at healthcare providers in the middle of a global pandemic isn’t for the faint of heart. The goal was to portray hardworking Doctors and Dentists in an honest and authentic way without using a real hospital as location (due to Covid).
Luckily, I had a great team who made it all come together. The ads can be seen on billboards, bus shelters and TV screens across the nation.
New Mexico is an interesting state, it offers an odd mix of old men with pony-tails and nuclear test facilities scattered around the state. However, since a couple of years back it has it's very own Spaceport which will start sending (very wealthy) tourists into orbit during later this year.
The story was shot for Icon magazine... and the oxidized look is by design according to Foster and Partners.
