New work for Facebook

Added on by Martin Adolfsson.

Together with Facebook's art director Simone Parmeggiani and the crew at Oliver Agency (UK), I visited Campbell Soup to capture how Workplace by Facebook is transforming their company culture. The brief I was given was simple: show us the people at Campbell in an authentic and unscripted way, focusing on their relationships to each other and to tech. 

Having a foot in the tech world myself, I loved how we moved away from the obvious corporate imagery and took more risks to represent what today's "work" - and technology - truly mean.