Filtering by Tag: reportage

Canada's very own Miami Beach - sort of.....

Added on by Martin Adolfsson.

Last time I visited Leamington, ON (Canada) the receptionist at my hotel described the city as "a Canadian version of Miami Beach". This seemed a bit odd considering that Leamington is situated on the north shore of Lake Erie. I nevere asked if she referred to the wild party scene or the fact that the city is located in the most southern part of Canada. 

Anyway, this time I was to spend a full day at Mucci Farms. If you ever ate any type of fruit and you live in Eastern US chances are that they came from Mucci Farms. For anyone who is even remotely interested in photography this place is heaven on earth with its straight lines and clean, graphic texture. 

It made me wonder if the true reason why they cover the plantation with fabric (it's not glass) is to keep away all the aspiring Instagram photographers who would otherwise overrun the place. 

 

Martin Adolfsson - Greenhouse architecture technology innovation
Martin Adolfsson - Greenhouse architecture technology innovation
Martin Adolfsson - Greenhouse architecture technology innovation

New work for Facebook

Added on by Martin Adolfsson.

Together with Facebook's art director Simone Parmeggiani and the crew at Oliver Agency (UK), I visited Campbell Soup to capture how Workplace by Facebook is transforming their company culture. The brief I was given was simple: show us the people at Campbell in an authentic and unscripted way, focusing on their relationships to each other and to tech. 

Having a foot in the tech world myself, I loved how we moved away from the obvious corporate imagery and took more risks to represent what today's "work" - and technology - truly mean.

Martin Adolfsson - architecture technology innovation facebook
Martin Adolfsson - architecture technology innovation facebook environmental portraits
Martin Adolfsson - architecture technology innovation facebook environmental portraits
Martin Adolfsson - architecture technology innovation facebook environmental portraits
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