Filtering by Tag: Industrial

Canada's very own Miami Beach - sort of.....

Added on by Martin Adolfsson.

Last time I visited Leamington, ON (Canada) the receptionist at my hotel described the city as "a Canadian version of Miami Beach". This seemed a bit odd considering that Leamington is situated on the north shore of Lake Erie. I nevere asked if she referred to the wild party scene or the fact that the city is located in the most southern part of Canada. 

Anyway, this time I was to spend a full day at Mucci Farms. If you ever ate any type of fruit and you live in Eastern US chances are that they came from Mucci Farms. For anyone who is even remotely interested in photography this place is heaven on earth with its straight lines and clean, graphic texture. 

It made me wonder if the true reason why they cover the plantation with fabric (it's not glass) is to keep away all the aspiring Instagram photographers who would otherwise overrun the place. 


Martin Adolfsson - Greenhouse architecture technology innovation
Martin Adolfsson - Greenhouse architecture technology innovation
Martin Adolfsson - Greenhouse architecture technology innovation

Dal LaMagna for Fortune Magazine

Added on by Martin Adolfsson.

"It took a lot of failures to get to success. I think anyone can be a millionaire if you set your mind to it. It takes focus, perseverance, and collaboration. You get more from collaborating with people than competing with them. If you're only in business to make money, you'll lead a very hollow life."

In January 2014, Fortune Magazine published the story I was commissioned to photograph on Mr. LaMagna. Former owner of Tweezerman, Dal LaMagna is now IceStone's president, CEO, and COO. IceStone is a company that makes countertops out of recycled glass and cement, in an astonishingly beautiful factory located at Brooklyn.

"I've gone from being a guy who wanted to turn the company around and sell it to being the guy who wants to turn IceStone into a green building-products company and build it, like I did with Tweezerman."

Read the full story here



The story of a master blacksmith, Mr. Keijiro Doi

Added on by Martin Adolfsson.

In the spring of 2013, Sandvik, a global engineering company, commissioned me to shoot a story on one of the most renowned blacksmiths in the world, 86 year old Mr. Keijiru Doi. Mr. Keijiru and his son Itsuo live and work in Sakai, Japan which is located about 45 min south of Osaka.

In addition to the photo story I also directed a 2-minute video which offers more depth about Mr. Doi's craftsmanship and dedication to details that’s required to make these +US$300 knives. The video also sheds light on an underlying human condition in the Doi family history, including his son and grandson. The response from the client was great, and spending a full day in the blacksmith shop with Mr. Keijiro and his son was incredible.

I believe that by offering both photography and video a story can become more compelling and rich. It’s also an efficient way to deliver a story that is aesthetically coherent across different channels used by consumers.